Ooh la la!
This fabulous online campaign was created by Ogilvy in Paris.
You visit the site here http://www.perrierbydita.com/
Once you've entered your DOB you can go through one of two doors, " one called The Dark Room and the other entitled Roll The Dice, where you can view titllating footage of burlesque superstar Dita von Teese.
Users also get a chance to keep a memento of their "visit" to the Perrier mansion when Dita hands them a virtual camera and invites them to take pictures of her in varying states of undress. But when she asks you not to touch her with your mouse cursor, make sure you don't! Otherwise you'll be ejected from the Perrier Mansion!
To mark the campaign, Perrier has released a limited edition version of its cans and green teardrop-shaped bottles with Dita's image.
Visit the site, watch the films, have fun... but you may want to proceed with caution - this is seriously sexy stuff!
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