Driving Conversions - Optimize the Purchase Path and Decrease Cart Abandonment

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Uploaded by on Mar 21, 2011

Our guest presenter, Sucharita Mulpuru, an eCommerce and retail analyst at Forrester Research, presented best practices for optimizing the purchase path and discussed what companies can do in the near term to drive conversion rates higher and decrease shopping cart abandonment, a growing problem for online retailers. Sucharita also shared ways to increase conversions and sales this holiday season by through website improvements, promotions, using product recommendations, and implementing shopping cart abandonment strategies.

Sucharita Mulpuru is Vice President, Principal Analyst for Forrest Research. Her main focus is on eBusiness and Channel Strategy research, including B2C eCommerce, interactive marketing, multichannel retail, marketing automation, online merchandising, social marketing, and eCommerce trends.

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