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imagination vs. global warming

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Uploaded on May 14, 2008

The World Wildlife Fund Canada has introduced what they say is the world's first-ever zero-carbon television commercial. Made entirely of recycled film clips, some as old as 60 years, WWF and their ad agency painstakingly assembled a short film from individual unrelated words, to create a message about how to fight global warming. And that message? Imagination can save our planet.

"We wanted to remind people that how we combat global warming is only limited by our imagination" said WWF Marketing VP Pam Davis. "It's the most powerful weapon we have". Davis said that the new commercial, "Zero Carbon", employed a low-emissions working style, using everything from online collaboration to public transit. The project was also subjected to an emissions audit by a consulting engineer, and carbon offsets were purchased to counter the small amounts of energy used in editing and production.

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