How important is it to have keywords in a domain name?

How would you explain "The Power of Keyword Domains" to someone looking to take a decision what kind of domain to go for?" McDot, Berlin

Russian subtitles provided by Mike Shakin.

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Category:

Science & Technology

Tags:

• google
• seo
• domain

[MrMmaver]

I've waited years to hear Matt Cutts say "Buy Viagra Online". Finally fulfilled.

[RealVinceSamios]

Good lord Matt, What are you wearing????!!!

[ludojo]

Matt Cutt Kafali, You give great value to %4-5 keyword stuffing and it really turns my contents to "you know". Stop acting like genius and find a solution to give value to real, natural and informative contents that make the keyword domains more valuable and natural.

[retribution1979]

I honestly think that keyword laden URLS should have no more merit than urls that don't. It just invites people to buy spammy URLS that may be hard for people to remember, and doesn't really add any extra value or credibility to the site. For example, most poker gambling sites make heavy use of this tactic, and in reality they offer little or no value to users. The fact that they get any added boost in relation to any other site is realistically unfair.

[dumpstersforsale]

Nice informational wideo!

[GayleDeFaveri]

Matt, I have just found u thank the universe for guys like you to help peole like me... and Free...XXXX

[nashfungmagic]

recently google just dropped my ranking from N.2 to N.6 .... everyone that moved ahead of me has the keyword in their domains, and I don't ... so please google, adjust it

[SteveHoweJeffBerlin]

"Branding" is really a shot in the dark.

What are the chances you are going to be on the the level of twitter or yahoo?

Bottom line : if you don't appear in the google search you have no chance at all. At least with keywords, you have a better chance of at least showing up in the google listings.

Branding = B*llsh*t for the most part.

...

[thesimpsons2345]

"People have complained that we give too much weight to keyword domains" -- Damn right you do!! Almost every keyword I search has at least one crappy site with an exact domain match.

[JustAskSadie]

Really useful info :o)

[win38727]

Hi There Matt,

Thanks heaps for your clip, it's great to have your advice especially as I am starting out in this industry.

regards Jeff.