How important is it to have keywords in a domain name?

How would you explain "The Power of Keyword Domains" to someone looking to take a decision what kind of domain to go for?" McDot, Berlin

Russian subtitles provided by Mike Shakin.

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• Category

  Science & Technology

[thesimpsons2345]

"People have complained that we give too much weight to keyword domains" -- Damn right you do!! Almost every keyword I search has at least one crappy site with an exact domain match.

[retribution1979]

I honestly think that keyword laden URLS should have no more merit than urls that don't. It just invites people to buy spammy URLS that may be hard for people to remember, and doesn't really add any extra value or credibility to the site. For example, most poker gambling sites make heavy use of this tactic, and in reality they offer little or no value to users. The fact that they get any added boost in relation to any other site is realistically unfair.

[DomainDiving]

Is this still important nowadays? There have been major changes since this video.

[dtharap]

Have you experienced Smarter Money Maker? (do a google search for it) It is a simple way for you to make more income faster

[adaptation stdenis]

Hi i got my domain, website builder with hosting for cheap from domainname911dotcom and they have best customer support try it them out.....

[dacentrru]

Good words

[MargaritaILP]

Just thinking btw, don't kill me :D

[MargaritaILP]

Hm, but some of the domain names that have made it big without keywords, and so to say are now super successful brands, were actually MEANT to become brand names, it was not about the domain name; sometimes you just want to build a website with information in it that helps promote, or sell, etc. and you do not want to create a BRAND name...

So aren't the cases different when it comes to the purposes? One aims at building a brand name, the other one does not. So maybe this is why keywords matter

[fitnessfromscience]

Thank you for this video it was so helpful! just wish i found it sooner

[Toby Clements]

Too often key word urls are purchased by companies who's sole intent is to use them in spam like ways to get traffic to their sites.  This can often affect searches and how the consumer finds a reliable website for the product or service they are interested in. The best option for your business is a brandable domain name.

[Barack Obama]

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