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Listening to the market - adapting an investment in technology to fill a real market need

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Uploaded by on Nov 1, 2009

AudioBoo (http://audioboo.fm) makes audio blogging easy from an iPhone. In this video, Mark Rock, CEO of its creator, Best Before Media, describes the challenges of getting his business off the ground and how he benefited from the g2i (http://www.g2i.org) program. g2i is made possible by support from the London Development Agency (http://www.lda.gov.uk)

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