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Less Is More: Sustainable Packaging at McDonald's

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Uploaded by on Mar 26, 2008

Meet Jennifer McCracken,environmental manager for HAVI-Perseco, McDonald's global packaging supplier. Jennifer outlines some of the innovative ways
McDonald's is making its product packaging more sustainable around the world.

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  • its all ending up in the ground.

  • Good ideas being implemented. Hope other companies would also follow and come-up with ideas to preserve the nature.

  • How about traditional washable plates????

  • Whatever their motives may be - but the traditional packaging of fish & chips in used newspapers was banned on the grounds of 'hygiene'. Green or hygiene - will the politically correct please make up your minds. (I refer to the UK for those that may not follow the aforementioned.)

  • love mcdonalds sorry if they some how piss you off just don shop there@

  • It's true. However I can also honestly tell you that less materials is not ALWAYS lower cost.

  • Use less materials = lower cost

    They care nothing about your and my environment.

    Same with your go-green bags, it lowers their cost. YOU pay for something THEY should be.

  • well none of the other fast food giants are any better really, even reasonably modern fast foot outlets like subway are pretty irresponsible when it comes waste control.

    governments need to act and pass stiff legislation against this kind of activity, i cant understand why it hasn't already been done.

    i think that one of the problems is that the fundamental concept of fast food is based on the idea that the customer can take the food away from the restaurant.

  • i feel the problem is that consumers connect so heavily with the packaging, its become such an integral part of the whole dinning experience. it would be interesting to see testing done on consumer preference of packaged and non packaged mc donalds food.

  • Promoting McDonald's packaging in general as environmentally friendly is like promoting sustainable packaging in the disposal of toxic waste because the drums made with recycled plastic or metal! McDonalds must be one of the worlds largest, if not the largest, contributors of waste!

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