VideoEgg Hatches Finance Deal with WPP

We had a great chat with Kevin Sladek a few weeks back in San Francisco. Kevin started VideoEgg two years ago with two classmates from Yale, just one year after they graduated. Smart chaps, indeed.

VideoEgg provides content producers the ability to upload and publish Flash video on the Web. It also has some cool tools to edit uploaded video. We understand from reading Advertising Age that they are serving some 14 million video streams a day. Not quite up to YouTube, but that's pretty darn impressive.

Kevin shares his views on the proper place for advertising in and around consumer generated content. The new plans for "permission" advertising seem to fit his philosophy.

Advertising Age (subscription) reports about the new plans for advertising on VideoEgg, which are to be implemented in September. Here's what Gavin O'Malley writes: "Unlike Google - which plans to experiment with both pre-roll and post-roll ads in its syndication deals - VideoEgg is presently avoiding pre-roll ads in favor of post-rolls and permission-based video, which uses a small banner under the video box to ask users whether they care to see an ad or not. Depending on how those ads are packaged and sold, cost-per-thousand rates will range from $20 to $30, according to Mr. Young." (Note: Mr. Young is Troy Young, VideoEgg Chief Marketing Officer)

Kevin also talks about ownership of video clips. This a really important point for content developers to understand: Uploading video is easy and cool but you don't always retain ownership -- and different sites have different policies. So read the fine print! Kevin told me that he thinks ownership should remain with the content producer. Amen to that!

See this video on Beet.TV:
http://www.beet.tv/2006/08/videoegg_set_to.html

Category:

News & Politics

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• Kevin
• Sladek
• Videoegg
• Advertising
• Choice
• WPP