Puma's Jochen Zeitz on Eliminating Shoeboxes

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Uploaded by on Oct 25, 2010

October 22, 2010 -- Puma chairman and CEO Jochen Zeitz is doing away with shoeboxes, opting instead for a bag that's both reusable and biodegradable. It sounds like a small thing but is a pretty big step for a company that sells millions of shoes each year.

Full videos from the conference: http://www.livestream.com/thedailybeastinnovatorssummit/

The Daily Beast Innovators Summit: http://www.thedailybeast.com/newsmaker/innovators-summit-reboot-america

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