How Crowdsourcing is Changing Advertising Business Part 1/6
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Uploaded by Ludvikplus on Jun 22, 2011
Moderated by: Mike Martoccia from Top Coder
from Left to the Right:
Peter LaMotte from GeniusRocket
Matt Mickiewicz from 99designs
James Sherrett from AdHack
Claudia Batten from Victors and Spoils
John Andrews from Collective Bias
Randy Corke from Chaordix
Rob Salvatore from Tongal
Epirot Ludvik Nekaj from Ludvik + Partners
- 9 likes, 3 dislikes
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- 14:37
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All I see is a group of people promoting themselves. I don't see any real discussion on the pros and cons of crowdsourcing.
Howe said "technological advances have allowed for cheap consumer electronics, the gap between professionals and amateurs has been diminished". This doesn't apply to marketing issues. In physical and technical problems - a monkey can figure out what's wrong - it takes a specific skill set to solve the problem. In marketing it takes specific skills to IDENTIFY the problem.
Freyjasgodhi 2 months ago
An agency might present an idea even if they know it is bad , because they missed the deadline and the client is on their case, they will present it overtly and make it sound like it the biggest idea evaaar, but that won't ever happen with Ludvik and Victors & Spoils, these two will get more ideas than they can ever present. So yeah...let's show Madison Avenue that it is the thinker that matters not the suit.
automatikred 5 months ago
this video really helps make all these sites more real, because there is a certain element of mistrust about some logo design and domain naming contest sites i've been on, they seem to be taking in all the ideas and awarding their own fake IDs. But this video shows that there are real people too apart from a few cheat CS sites.
automatikred 5 months ago
sound is very low, please amplify it and re-upload
automatikred 5 months ago