The Future of Services is Changing - Interactive IPTV

The way users consume television is changing. Consumers will no longer be restricted to using only one main service (i.e., television broadcasting) as passive audience, but instead different services will converge to create a combination rich set of multimedia services where consumers can become participants and, even, co-creators of the TV experience. Thus, we expect to see increasing social interaction between consumers and producers of services via different feedback mechanisms. The IP-TV concept (e.g., Joost.com) is one novel way to use the Internet to distribute on-demand digital programming in an interactive fashion. Another example is Mobile TV that merges cellular phones with digital TV broadcasts and rapid feedback mechanisms (e.g., texting). These technological changes are driving the market toward real Interactive TV Services, which will enable consumers not only to participate, but to be part of the programming.

Category:

Science & Technology

Tags:

• iptv
• interactive
• television
• participation
• tv