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Leonard Lavin Interview

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Uploaded by on Jul 27, 2009

Mr. Lavin came to campus in October 2008 and while he was here, Vance Roush and Sohroosh Hashemi interviewed him. Leonard Lavin and his late wife, Bernice, founded Alberto-Culver and took Alberto V05 Conditioning Hairdressing to the consumer marketplace using innovative advertising and marketing strategies. Today, Alberto-Culver is a global marketer with a broad portfolio of products and annual sales in excess of $3.5 billion. The Lavins created the Lavin Entrepreneurship Program to produce a new generation of successful entrepreneurs from the University of Washington.

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