Part 1: Mobile Marketing and Location-based Services
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Uploaded by advmedia on Oct 25, 2010
http://www.advmediaproductions.com/blog
After years of hype and promises mobile marketing has now finally reached its tipping point as one of the critical components in online marketing with the emergence of mobile search and display advertising, mobile application development and mobile-based social media. This presentation, recorded at the 128 Business Expo, Waltham, Massachusetts will show you why mobile marketing and location-based social marketing matters and help you understand where mobile is heading and what is available to you in this emerging market right now.
Mobile advertising includes mobile email marketing, mobile search and mobile marketing, mobile development, mobile display advertising and SMS/MMS marketing, mobile social marketing, mobile web/application development. Mobile marketing is comprised of already existing internet marketing components integrated with mobile platforms and technologies. Those technologies presents marketers will a new opportunity to reach audiences directly. In the first section of this presentation I will discuss an overview of mobile marketing and explain all the components involved and go into more detail in later sections.
In addition mobile paid search is different than basic online paid search campaigns. Some differences to consider are search queries will be shorter, direct, more goal driven and more generic. Mobile has a higher CTR (click through rate) and CPC (cost per click) is 40% lower than the online paid search equivalent.
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I love your videos, thank you for sharing them on YouTube. I invite you to come visit my channel as well if you are interested in Mobile Marketing and/or learning about Mobile Text Marketing and how it can make you more income. Thanks!
MobileWithSMS 6 months ago
@Sheiff1 LOL
onescentaway 8 months ago
LOL.
Who is on foursquare? ... Nobody...
Sheiff1 1 year ago