Panel -- The Return of the Sponsor: Brand Integration
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Uploaded by documentaryIDA on May 14, 2009
Digital Hollywood Content Summit
May 5, 2009
Santa Monica, California
The Return of the Sponsor: Programming Brand Integration Keeping production budgets afloat with the help of Corporate America.
David Norton, VP Brand Integration, Ladder Up Media
Mark Vega, Of Counsel, Luce Forward and Co-Founder of Omelet
Josh Bycel, Co-Executive Producer, Psych (USA Network)
Adam Armus, Executive Producer, Heroes (NBC)
Daniel Harris, Chairman & CEO, MediaPass
Brian Seth Hurst, CEO, The Opportunity Management Company, Moderator
Presented by the Academy of Television Arts & Sciences.
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You ROCK! Thank you for this video!
msblackbeat 2 years ago
Great section by Mark Vega.
HDProductionsMedia 2 years ago