In June 2009, the Shedd Aquarium needed to drive significant awareness and
visitors to the premiere of a new aquatic show, Fantasea, in the renovated
Oceanarium. Campaigns were created across multiple media channels, including a
contest to win exclusive VIP tickets to the show. The Shedd team wanted to test
the overall effectiveness and consumer preferences of different marketing tactics,
specifically the Web versus SMS text messaging. Shedd selected the mCommons™ platform from Mobile Commons (www.mobilecommons.com) to manage the SMS text messaging campaign and measure conversion rates.
Woo-hoo! DRTV and social media can co-exist! Read in AdAge how SMS beat web click-throughs. Good stuff.
emcc30 2 years ago