NEW YORK (YouTube.com/AdAge) -- In an unusual cross-promotion that has literally created a house of branded entertainment, Showtime and Metropolitcan Home Magazine teamed up for a designer showcase makeover in a New York brownstone. Each room of the project takes its inspiration from one of six Showtime shows. The show home will be open to the public at the same time the project was filmed to become its own TV program at the same time it will also be featured on both media companies' websites.
Link to this comment:
All Comments (0)