Dippin Dots Files For Bankruptcy | Epic Social Media Fail!

Dippin Dots Files For Bankruptcy | Epic Social Media Fail! Not only did Dippin Dots file for bankruptcy, they also blew an opportunity to get out in front of the story. They never made an entry on Twitter and the conversation took place without any engagement on their behalf.

They allowed their brand to be made fun of. They allowed their brand to be the subject of ridicule, without so much as a single comment.

Potentially millions of people found out about the mess through Social Media and Dippin Dots never put themselves in the conversation. They obviously were not monitoring the social networks and obviously don't have anyone in place who knows how to manage these kinds of situations online.

It's a shame because they had a great opportunity to capitalize on a bad situation while they were in the spotlight and they epically blew it.

Category:

News & Politics

Tags:

• dippin dots
• dippin dots ice cream
• dippin dots bankruptcy
• dippin dots closing
• dippin dots bankrupt
• dippin dots social media
• dippin dots twitter

[socialmedianewstoday]

@thedmn thanks for the comment. Business owners and execs who always want to know where the ROI is always seem to miss this stuff.

[thedmn]

Good Observation! Small Business owners and other mid-level managers take note.

Again good call.. Keep them coming.