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Is there a limit to how many 301 (Permanent) redirects I can do on a site?

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Uploaded on Aug 4, 2011

Is there a limit to how many 301 (Permanent) redirects I can do on a site? How about how many redirects I can chain together?
Matt Cutts, Bay Area, California

Other things to watch out for with chained redirects:
- Avoid infinite loops.
- Browsers may also have redirect limits, and these limits can vary by browser, so multiple redirects may affect regular users in addition to Googlebot.
- Minimizing redirects can improve page speed: http://code.google.com/speed/page-spe...

Have a question? Ask it in our Webmaster Help Forum: http://www.google.com/support/forum/p...

Want your question to be answered on a video like this? Follow us on Twitter and look for an announcement when we take new questions: http://twitter.com/googlewmc

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Top Comments

  • Joseph Shaw

    Thanks Matt!

    I want to commend your approach to going back and taking more of an overview in addressing some of the topics lately. It's Extremely Helpful for us webmasters who are developing more experience.

    · 4

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  • Alice Ralph

    Makes sense. As ever, Google basically have the end visitor in mind - basically they want you to help your users find the information they need as simply as possible. That's what I love about Google - it always seems to come back to great UX, even though it might piss a lot of SEO people off along the way!

    · 3

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All Comments (39)

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  • mathsquare

    39

    ·

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  • El Gordo

    Hi Matt, thanks for the interesting Video. But on you answer comes a new question to me.

    What is when i have a Wordpress blog and i change links from articles. Because the old ones ar very bad written.

    As example: domain-tld/this-is-my-nice-new­-website-about-young-cats/1234­/

    I will change the permalink to young-cats.html and make a 301 redirect from the old page to the new page.

    My question is. Can i do this with this page and all other pages without loosing PR and rankings from my pages?

    ·

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  • Matthew Caluori

    thph777 I use a spreadsheet with set formula columns

    ·

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  • tph777

    When you upgrade a website that had over 100,000 pages...how can you automate the 301's to go to the correct pages? Completely new nav structure

    ·

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  • UcartyYt

    These drawings are so bad! I love it!

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  • Sanjay Sharma

    i want to my home pages pr in inner pages, it is possible ?

    ·

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  • Peter Sundstrom

    In my experience, chained redirects are either the result of a redirect loop or to hide some spammy site.

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  • Atul Sharma

    Thanks for providing this nice info.

    ·

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  • isitebuild

    I'm converting a static site of 150 pages to a CMS site so will need to create 150 301 redirects. My question...is there any easier way to achieve this?

    ·

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