Beneficiary Communications and Accountability in Pakistan

In late July and early August 2010, storms and heavy rainfall caused severe flooding across
Pakistan. An estimated 20 million people were affected; 1.7 million homes damaged or
destroyed, along valuable farmland, and with it, people's way of earning a living.
The IFRC, Pakistan Red Crescent Society (PRCS), and its partners initiated a beneficiary
communications programme in September, with the goal of enhancing two-way
communication with affected communities and thereby enhancing and improving the
provision of relief aid. The programme uses a variety of media to communicate including
SMS/mobile technology, radio, television, print and face to face interaction.
The programme has developed to include a weekly radio call-in show, broadcast in 3 of the
local languages. Not only is potentially life-saving information disseminated to listeners, such
as disaster preparedness and personal hygiene messages, feedback that is received is then
used to assess programme effectiveness.

Category:

Nonprofits & Activism

Tags:

• beneficiary communication
• pakistan
• floods
• sms
• cell phone
• disaster preparedness