Sierra Club: 30 Second Ad for Nuclear Free Canada

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Uploaded by on Dec 7, 2008

This is a motion graphics video that was produced for a class project in the advertising class of Algonquin College's Graphic Design Program. This is not actually connected to Sierra or any of their current projects. This was for homework.

The project was to raise awareness about a chosen topic and I had recently read in detail about the disaster.

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  • The Sierra Club was originally set up to combat hydroelectric dams. Originally this was for aesthetic reasons, but they received a big boost when Big Oil decided they wanted to market natural gas (which until then was a dangerous waste product) as a fuel for electricity generation. For this, they obviously needed to nobble the competition.

    They are still doing Big Oil's bidding today, by opposing nuclear power in favour of wind and solar which need natural gas backup.

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