8. Outcome-Driven Innovation®: What is the role of TRIZ?

First off, TRIZ is not a complete innovation process, but it can assist is devising valued solutions in certain situations. After the unmet needs have been uncovered in a market and idea generation begins, the TRIZ methodology applies principles that have worked in other situations and industries to successfully overcome some inherent design conflicts. We like to use the methodology when we come across two desired outcomes that both need to be satisfied, but the only obvious solutions satisfy one at the expense of the other. When such a conflict occurs, the TRIZ principles can often be applied to find an acceptable solution.

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