Philips Carousel - Making Of Philips Carousel

Created for Tribal DDB, Amsterdam, Stink Digital and Director Adam Berg deliver this interactive campaign for Philips new CINEMA 21:9 TV. The cinematic proportions of the display became the theme of this piece. Adam responded with an idea for an epic frozen moment cops and robbers shootout sequence.

This 2:19 film runs as an endless loop, allowing viewers to control their moves through the scene. The film also contains embedded hotspots, which, when triggered, give us a behind-the-scenes look at some of the shots.

Yes, this film does share some creative similarities with pieces weve posted in the past. However, it is the mode of distribution thats really got me excited as the frequency of these types of projects are increasing.

As many feared the death of the traditional spot, others embraced the webs potential to distribute longer form content. Not only longer form, but branded stories where directors and production companies had more of a front seat role. Adam had the opportunity to make a short-film which is quite far removed from the brand who funded it — and promotes them better than any product or tech-centric spot. This is an exciting time for story-tellers of all mediums.


AGENCY
Tribal DDB, Amsterdam
Global Creative Director: Neil Dawson
CD: Chris Baylis
Senior Project Manager: John Reardon
Producer: Jeroen Jedeloo, Iwona Echt
Art Director: Mariota Essery, Andrew Ferguson
Copywriter: Carla Madden, Chris Baylis
Account Planner: Sean Chambers
Technical Lead: Jan Willem Penterman

FILM
Production Company: Stink Digital
Executive Producer: Mark Pytlik, Daniel Bergmann, Stephen Brierley
Producer: Simon Eakhurst, Stephen Brierley
Director: Adam Berg
DoP: Fredrik Backar

Service Facilities: Stillking, Prague
Stillking Line Producer: Zuzana de Pagter
1st AD: Jiri Ostry
Production Designer: Petr Kunc
Czech Production Manager : Jiri Kotlas
Stunt Co-Ordinator: Lada Lahoda @ Filmca

Editor: Paul Hardcastle @ Trim
VFX: Redrum, Stockholm
Post Production Supervisor: Richard Lyons
Music & Sound Design: Michael Fakesch
Additional Sound Design: Tim Davis
Colorist: Jean-Clement Soret @ MPC London
UK Production Manager: Jemma Daniel

INTERACTIVE
Production Company: Stink Digital
Executive Producer: Mark Pytlik
Project Manager: Christophe Taddei
Lead Developer: Ian McGregor
Key Developers: Vincent Roman, Jamie Copeland, Matt Sweetman
Additional Development: Pierre L. Thiebaut
Design: Eric Chia
Title Sequence & Trailer: Maximiliano Chanan, Odin Church

Category:

Film & Animation

Tags:

• Making
• Of
• Philips
• Carousel
• Adam
• Berg
• Films
• Short
• Film
• Stink
• Digital
• Guns
• Clowns
• Action

[chevy4oh2]

OMG It's so easy. You can see this! You can see that! I really dont see why you people waste your time posting comments about how unimpressed you are. Here's a fantastic idea... MAKE ONE THAT'S EVEN MORE IMPRESSIVE! Don't ruin one's effort and accomplishement because you lack imagination, innovation or even the simple ability to turn your gigantic "I know it all" brains off and enjoy something for once.

[hiramh]

Well, I didn't learn jack shit about how this was made, but thanks anyway

[Logomic]

that's awesome, they have a shaky dolly camera, and a program that deletes all the shake. 3:41

[KZKpro]

Ахуенно!!!!!!!!!!

[data9k]

@JmChadillonProduct what program they used at 3:34?

[JmChadillonProduct]

@CKronos90 its flame according to "samcharlton". You wont be getting flame either unless you have a spare 50k sitting around.

[CKronos90]

@JmChadillonProduct What is the program?

Thanks

[BeautyOfVisual]

i think the main trick on doing videos like this is to film the scene as fast as possible with the highest framerate as you can and slow it down in postproduction to normal speed. Everithing is in slowmotion then and you cant see the actors moving...

[drealgeorge]

@matwocents  in matrix the subjects were moving but in slow motion.. while in this scene, every subject are on still.

[samcharlton]

@EloquensRobot It's made using flame software from autodesk. I got to see it on their system!

[JmChadillonProduct]

@EloquensRobot they are clearly using flame or inferno at 3:51. This video was done with a motion controlled camera that can be used to replicate exact camera movements. The only 3D looks to be minor effects such as the glass breaking, the fire, money floating in Z space.