Uploaded on Sep 6, 2011
Only one question rivals "How's the market?" It's the question you get whether you're at a networking even, the supermarket or even you son's ball game - "So, what do you do?"
The problem is most people default to "I'm a (real estate agent, lender, title rep) with (XYZ Company)." Is that really the best way to introduce yourself? We've lead with what our business card says for so long. It's time for a change; here are some places to start.
Upgrade Your LinkedIn Profile
When most people create a LinkedIn profile they stop at the summary and work history. The problem with this should be obvious, can you think of anything more fun than reading a resume? There are a ton of applications you can add to your profile to make it more personal.
It's much easier to build a relationship with someone through similar interests, and LinkedIn helps you create that personal touch in a professional setting. You can add the Amazon Reading List to let people know what you're currently reading. You can add the Wordpress application that displays your latest blog post on your profile page.
Lastly, don't forget to ask colleagues, clients and friends for recommendations. They're another great way to spark a conversation and help build a relationship based on more than just your business card.
Start A Blog Already
A blog is a powerful tool to a real estate professional. We've talk before about the importance of blogging in real estate. Aside from research that shows more content equals more leads, blogging is a great way build creditability and really let your personality show.
Here locally I know one agent that blogs. The opportunity here is incredible, but I bet it's that same in your neck of the woods. We're going to release a newsletter soon to help agents and lenders get rolling with their blogs. Use blogging to help you develop a unique voice, likability and trust within your community.
Video Killed The Radio Star
There should be no surprise here, but we love video! It can take some time to get comfortable in front of the camera. If you take the time though, you'll go a long way toward being more than just a real estate agent. The reason for this is because you shouldn't just be shooting video tours.
Video is such a dynamic tool. Constantly be thinking beyond the video home tour. My personal favorite video based projects are the video testimonial, meeting the neighbors and neighborhood tours. The transparency of video takes your testimonials to a whole different level.
Meeting the neighbors is the technique of interviewing the neighbors of a listing. Introducing prospective home buyers to more than just the home you're selling is an amazing tool. Neighborhood tours do the same thing, but for entire neighborhoods.
Make sure with these techniques you use evergreen content. If you have any questions just ask about them in the comment section or shoot us an email.
Give Us Your Two Cents
On most social networks people you don't already know are constantly trying to feel you out. They want to know if you're someone worth following. This puts you in a prime position to provide value and display your passion.
One of your goals in social spaces like Facebook, Twitter and Google+, should be to extend the story beyond "what you do". When sharing articles on health, technology or even real estate, don't forget to give us your opinion. Build context with us by revealing your authority and resourcefulness.
Think Outside The Business Card
Imagine it's all gone. Strip it all away. The company. The email address. The title. All the designations.
What's left? People don't want to do business with business cards; they want to do business with people.
This is the process of deconstructing your business card. You're more than what that little card says. If you find yourself grasping for answers, that's ok.
Use the tools we've talked about to start building your story because we want to do business with you, the person.
Question Of The Day
Are you incredibly pumped for college football? Or just pumped?
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