"Doubles 60" TAC Wipe off 5 anti speed ad

A landmark commercial that launched the Wipe off 5 campaign. Research suggested that if every driver drove just 5 km/h slower, 90 lives would be saved each year.

Within two years of the Wipe off 5 campaign launching, deaths on metropolitan roads had fallen by 107.
Launched: 2001.
Victorian Road Toll that year: 444.
http://www.tac.vic.gov.au
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Category:

Film & Animation

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