Social Media, Engagement and ROI - Sally Falkow | PRSA 09

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Uploaded by on Nov 13, 2009

An interview with Sally Falkow at PRSA 09 in San Diego. Sally talks about the need for a social media strategy and how engagement is tied to ROI .Sally is the co-developer of the social media newsroom by PRESSfeed and she writes about social media and PR at The Proactive Report.

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