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Marketing and sales together again? Nick Porter, Iron Mountain

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Uploaded by on Dec 8, 2011

Nick Porter of Iron Mountain talks to us about Marketing and Sales Fusion.

Sales and marketing belong together. Organisations that create closer links between them post better results, have more effective inter-departmental relationships and create positive culture change.

Our white paper on marketing and sales fusion addresses questions of ownership, the practicalities of how sales and marketing departments can operate together, and offers best practice examples from companies working successfully to integrate the two disciplines.

Download the paper at goo.gl/QzMmq.

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