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Email Marketing Webinar: 5 Tactics to Personalize Your Email Message for Better Results

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Published on Apr 9, 2013

This MarketingSherpa(http://www.marketingsherpa.com ) Webinar is 30 minutes of personalization tactics and real-world success stories. You'll learn:

-Creative ways to add a personal touch in copy and subject lines
-How to get just the right amount of information from the consumer
-Why you should extend personalization to the landing page
-Tips on how to quickly personalize a template

Personalization is about striking delicate balance. Using it as a marketing tool for gaining trust and encouraging further engagement requires strategically adding a human element to email content while still conveying an effective marketing message.

Learn more about email trends that relate specifically to your organization, alongside a view of the industry as a whole. The 2013 Email Marketing Benchmark Report (http://www.bit.ly/emailbmr) can help.

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