Mary Junck Research Colloquium
UNC School of Journalism and Mass Communication
Nov. 19, 2009
Francesca Gino
Assistant Professor
Kenan-Flagler Business School
University of North Carolina at Chapel Hill
"How Bad Apples Can Motivate Ethical or Unethical Behavior." Part 1 of 2
Previous research has shown that group members unethical conduct can be contagious (Gino, Ayal, & Ariely, 2009) yet others have found that people experience guilt
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