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Search Advertising With Google: Quality Score Explanation by Google Chief Economist

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Uploaded on Mar 4, 2010

Google Chief Economist, Hal Varian, explains the how to adjust your bids to maximize the profit from your marketing investment on AdWords - introduction to Adwords bidding tutorial. If you want to lower your cost per click or see how higher Quality Score lowers your cost per click - watch this video in full.

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