NeoMedia: How the QR code has emerged as the perfect gateway for mobile marketing - with CEO Laura M

There has been so much talk about QR codes and 2D barcodes and how they can help market your product or service and then effectively track activity based on those codes. Iapos;ve also seen some great and not-so-great implementations but what really does work?

I set out to find an expert to finally answer that question and the name that kept resurfacing was Laura Marriott, CEO of a href="http://www.neom.com"NeoMedia/a.

This episode focuses on those simple, powerful and misunderstood codes - how and when to use them, why use them and some of the simple ways that you can bring them into your marketing campaigns. We also dive down into the long-term impact of putting this kind of power into the consumerapos;s hands.
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Enjoy!

Category:

Science & Technology

Tags:

• neomedia
• laura marriott
• rob woodbridge
• qr codes
• mobile strategy
• untether.tv