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Nestle Kills Workers!!!The Saga of Unprecedented Brutal Dispersal of Nestle Mgmt. Against The Striking Workers in Nestle Philippines Cabuyao Factory. Part 2 of 3

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Uploaded by on Jun 4, 2008

Behind Nestlé ad blitz
Media such as print, radio, and television continues to be bombarded by Nestlé commercial advertisements, featuring big names in Philippine show business. Vilma Santos, Cesar Montano, Tweety de Leon, Margie Barretto, Ruffa Gutierrez, Ai-Ai delas Alas, Edu Manzano and Kris Aquino are only some of the highly-paid personalities promoting the values-oriented "Choose Wellness, Choose Nestlé" commercial aphorism.

What the public does not know (or what might have been kept from their knowledge), the Swiss-owned multinational company covers up its most atrocious acts against its workers and scoffs at the Supreme Court (SC) decision by way of conditioning the public with the hypocritical "choose wellness" ad. Nestlé promotes a culture of deception while denying justice to its workers for more than six years now.
The Nestlé Cabuyao workers in Laguna, Philippines went to strike on January 14, 2002 when the company used as pre-condition in the collective bargaining negotiations the non-inclusion of the workers' Retirement Benefits. Despite the sacrifices perceived by the workers, the legitimate strike is backed by the 1991 SC decision affirming the NLRC (National Labor Relations Commission) decision that the Retirement Benefits is a legitimate collective bargaining agreement (CBA) issue.

Unfortunately, the workers' picketline which was supposed to barricade the company gates was often destroyed by the management's brutal rampage. Company guards, goons, police and military are garrisoned within and outside the gates.
The campaign "There's Blood in Your Coffee, Boycott Nestlé" was launched by the workers as one of the leverages to air their legitimate grievance to the public and compel the Nestlé management to settle the labour dispute. It also aimed to counter the vast influence of Nestlé in media as well as its monopoly in the Philippine market.

At the start, the campaign hardly affects the company's market reputation. However, the campaign caught popular attention and gained wide support in the local, as well as the international community, when two Nestlé unionists were murdered consecutively in September 2005. Luciano Enrique Romero Molina, a Sinaltrainal leader and Nestlé worker who was among the many workers tagged by Nestlé as persona non grata, was murdered on September 11 in Colombia. Diosdado Fortuna, Nestlé Cabuyao union president and chairman of Pagkakaisa ng Manggagawa sa Timog Katagalugan-Kilusang Mayo Uno (Solidarity of Workers in Southern Tagalog-May First Movement), was murdered while on his way home from the picketline on September 22.
Many believe that the murder of the two Nestlé workers is not coincidental. The murder of Nestlé Cabuyao union president Meliton Roxas in front of the company gates during their strike in 1989 is another case to prove Nestlé's blood debts to its workers.

The SC ruled on the labour dispute in Nestlé Cabuyao on August 22, 2006, reaffirming its 1991 decision; hence, directs the Nestlé management and union to go back to the negotiating table to pursue the CBA negotiations.
The Nestlé management persistently snubs the highest court of the land. In fact, in its statement in a news article, Nestlé claimed that the workers who tried to barricade the company gates on January 14 are no longer Nestlé workers (Niña Catherine Calleja, "Workers at multinational food firm barricade factory", Philippine Daily Inquirer 17 January 2007: A15). Such a statement diverts the real issue and is a blatant disrespect to the latest SC decision.
The ads blitzkrieg came in time and attuned to complement the news statement after January 14.

As Nestlé lavishly spends millions in ads, we have to scrutinize well enough their many purposes, aside from the endorsement of products and conquering the market. After probably knowing the real score, we don't have to choose wellness if it's Nestlé. Do we?
Marlon TorresPublic Information Officer

DOWN!!! DOWN!!! NESTLE!!! NESTLE KILLS WORKERS!!!


BOYCOTT ALL NESTLE PRODUCTS!!!

For more information contact us at ufe_mailbox@yahoo.com or visit us at http://www.blood-in-your-coffee.blogspot.com/

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Uploader Comments (austinaims2008)

  • Kayo ba papayag na pipilitin kayo mamili ng damit/pagkain/kung-anu-ano sa isang supplier lamang? At ang supplier na iyon ang mag-didikta kung anong presyo dapat nyong bayaran? Tulad ang ginagawa ninyo sa Nestle?

    Kayong mga lumlabag sa karapatan ng ibang tao, dapat sa inyo mawala na sa mundo.

  • Ang issue po naming mga nakawelgang manggagawa sa nestle cabuyao ay hindi SWELDO, kundi ang RETIREMENT BENEFITS na may desisyon ng Korte Suprema na hindi nya kinikilala. at sa kasalukuyan khit ito ay FINAL AND EXECUTORY NA ay hini pa rin ito pinakikinabangan... maraming salamat

  • Ang issue dito ay kung may KARAPATAN ka ba sa benefits na iyon!

    At porket gumawa lang ng batas ang mga tongressman at senador para mabili ang boto mo na nagsasabi meron ka, di yan katuwiran sa katotohanan.

  • The Supreme Court of the Republic of the Philippines had rendered it's decision that the Retirement Benefits was a valid CBA issue and it is FINAL and EXECUTORY. Nestle should follow the decision and should go back to the negotiating table RESPECTING the RETIREMENT benefits of the workers. Thank You.

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  • u b papayag n ang pinaghirapan mong taon ng pattrabaho wid a certain period e wl benippisyo ok lng to u dhil buhay k now dhil nsweldo k o bullshit mayaman ka .ang nestle hindi k lang pipiliting magsuot ng di mo gusto babaligtarin p pati kaluluwa mo mabayaran ka lang dahil s interes nila at iu asan k wala ginamit k lang pr kumita sila....u nagsakripisyo sa kanilang kalidad n gus2 but ang kalidad ba ng buhay mo npnuto dhil s knila no kinukuha u lang dapat ay pr s u hindi kanilang tubo at kita ok

  • libertarianpinoy,,isa ako sa mga marunong tumanaw s mga tulad nila n nakinbang ng minimum kong sweldo at rights ikaw anu b ang ginawa mo sumahod k lang o namuhunan,kung nmumuhunan k baratin mo mga trabahador mo at gnito din ang sspitin mo,kami kumunista matatawag e ikaw anu k b sa kumunidad mo tau tauhan o tagahintay n lang ng talo nmin at panalo,swerte mo nabuhay kang walang konsinsya s karapatan ng workers ky dpat sau kapitalista n walang kita...

  • alam mo bt LIBERTARIAPINOY,wag ka magsalita ng mga bagay n hindi mo nllman ang puno at dulo niyan ok,ikaw nakipaglaban ka b s naging sahod mo now,hindi nakinabang k lng sa ipinaglalaban ng sinsbi mong komunista,sino b ang humihingi ng karapatan sa naging minimum n pasweldo sa lahat ng sektor di kaming komunistang sinasabi mo,dapat sau pre o mre magtrabaho k ng walang karapatang kumita at magkaroon ng benipisyo,mag tayo ka ng sarili mong mundo n walang sweldong min at banipisyong tama un

    MARTIR

  • LIbetarian pinoy? ano bang trabaho mo?

  • Baka gusto lamang nila pabagsakin ang Nestle o humihingi sila ng malaking lagay, either way gago sila. Kaya nung namatay ang mga union leaders, di nila alam kung kagagawan ng management o mga workers na napikon sa kanila dahil mas inaatupag ng union leaders ang kanilang ideology o sarili kaysa makakabuti ng workers. Magising ka! Mas komplikado ang totoong buhay kaysa mga kuwentong batang good vs evil. There is no hero that is completely good or a villain completely evil in the world.

  • Ay nako, mga komunista talaga puro accusations at personal attacks. Walang binibigay na argumento o ideya. Puwes, alam ko kung ano nung 1980s nag-strike dyan sa nestle kahit ang isang janitor nakakakuha ng sahod ng P15k isang buwan. ang minimum wage less than 10k nung panahn niyon. Alam ko din na kahit binagyan na rin ng management ang mga ibang dinedemanda ng manggagawa, gusto pa rin ituloy ng union leaders ang strike.

  • LIBERTARIANPINOY ikaw ay magisip ang nayayaring ito ay pasasamntla sting mga pinoy. di mo kc alam ng yayari sa systemng ng pinas.bading ka siguro darna. mabuhay ang PAMANTIK KMU

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