MUSIC & MACHINES: OK Go's RUBE GOLDBERG INSPIRED MACHINE by Adam Sadowsky, Ep 50

Ok Go had a video idea for the recorded version of "This Too Shall Pass". They approached Adam Sadowsky, president of Syyn Labs (http://syynlabs.com/) to design a Rube Goldberg inspired machine in which they would base their music video around. After months of preparation and 20 consecutive 18 hr days, they finally got the perfect take. Adam explains all the tedious fun!
Check out the video - http://www.youtube.com/watch?v=qybUFnY7Y8w.
This talk was apart of Ignite's first Global Ignite Week. 68 events spanning over 6 continents reaching 10,000 people live.

To see more Ignite talks hop over to http://www.IgniteShow.com.

Distributed by Tubemogul.

Category:

Science & Technology

Tags:

• Ignite
• Show
• Los
• Angeles
• LA
• February
• 2010

[ellogoods]

I was suspicious of the "one take" aspect as well but all in all it is an amazing piece of fun

[zucizzle]

then don't watch it

[Bearxo17]

Honda also had a lot more money and it was only 30 seconds, if that. i applaud these guys for not just making stupid boring mini-movies for their music videos.

[sandersandrea491]

Thank for sharing this. I really like it :)

[TheReddHatter]

3 shots

[HAsmatarian]

WoW!!!! Hell Yeah! Looooove OK Go....Been listening to a lot of OK Go, Hey You!, My Chemical Romance, The All American Rejects, Paramore, and No Doubt...

Hey You! is still pretty new, but they're waaaaaaay dope. Pop/Rock/Punk with a real cool edge. Plus they've got pretty cute chick singer too :-) ...check em out..

search "hey you band taking over"

[toothpaste35]

i noticed that too, but it was still pretty cool

[sudog]

Like it, but Honda did a better job with theirs. :-)

[Messup422]

Lies they did it in 3 or more bc they screwed up their editing by moving things in between takes

[DoubleYellowLinesUzu]

That guy's voice is annoying! OK Go are amazing!

[LiirTuqiri]

Adam, I don't care what anyone else says, you are one sexy dude ... (and your Goldberg's not too bad either). Congrats on a phenomenal blend of art and engineering!!

[buddhabelly82]

And you believe everything you read online.