Everyone Has a Story: Case Study on The College of William & Mary

Loading...

Sign in or sign up now!
Alert icon
Upgrade to the latest Flash Player for improved playback performance. Upgrade now or more info.
1,574
Loading...
Alert icon
Sign in or sign up now!
Alert icon

Uploaded by on Jul 7, 2009

The story behind branding a business school from the inside out. Fitting Group helped the Mason School of Business at The College of William & Mary showcase the inspirational stories behind their students' business degrees. Marketing and advertising tactics centered around a view book of student stories showed that for this Challenger Brand, business education is personal and inspiring. We shed a tear every time.

In six months, Fitting Group's marketing campaign increased applicants at W&M by more than 100%.

  • likes, 0 dislikes

Link to this comment:

Share to:
see all

All Comments (0)

Sign In or Sign Up now to post a comment!
Loading...

Alert icon
0 / 00Unsaved Playlist Return to active list
    1. Your queue is empty. Add videos to your queue using this button:
      or sign in to load a different list.
    Loading...Loading...Saving...
    • Clear all videos from this list
    • Learn more