The story behind branding a business school from the inside out. Fitting Group helped the Mason School of Business at The College of William & Mary showcase the inspirational stories behind their students' business degrees. Marketing and advertising tactics centered around a view book of student stories showed that for this Challenger Brand, business education is personal and inspiring. We shed a tear every time.
In six months, Fitting Group's marketing campaign increased applicants at W&M by more than 100%.
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