Honda's Super Bowl XLIV Ad All-New Accord Crosstour

Full article at http://bit.ly/cheOl9 - As one of the most-watched TV programs of the year, the Super Bowl is the ideal environment to prominently draw attention to Honda's all-new Accord Crosstour. Airing during the fourth quarter, the 30-second spot features an animated squirrel with an insatiable appetite for "squirreling away" all things cargo, set to the tune of "Funky Stuff" by Kool & The Gang. "Squirrel" is part of an integrated, multiplatform advertising campaign developed by Honda's long-standing agency of record, RPA, to support the vehicle launch.

Category:

Autos & Vehicles

Tags:

• auto
• auto123
• cars
• honda
• crosstour
• squirrel
• ad
• advertisement
• superbowl
• super
• bowl
• xliv
• 2010

[grieverlion]

I don´t get it. Why the Squirrel??

[PanamaPete]

Squirl Aids!

[l33tpwnzord]

Man i always thought these were the most gorgeous ads id ever seen

[bartender31881]

does anybody know who the band that plays this song is?

[InuKH2Sammy]

@grieverlion

probably because squirrels are known to pack what they can into a tree trunk.

What they are getting across is that this car has alot of room.

[phantomloita]

nah you gotta blame BMW for that it's their stupid 5 Series Gran Turismo that got Honda hot and bothered to do make that.

[jakaddams]

check out my vid on the Denny's ad

[leo039]

wow !!! thats an ugly car , honda is loosing its touch

[mortalcottonslasher1]

if you wanna save your family, dont buy a toyota

[userrob880]

haha apparently u guys arent into the new gen styling of cars, this is sleak, sexy, and amazing design. brilliant.