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Richard didn't want to die - graphic seatbelt road safety advert

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Uploaded by on Feb 11, 2009

Post-watershed version of UK road safety advert showing the effects of a 30mph crash on an unprotected body. Richard, who is not wearing a seatbelt, is not killed by the initial impact or striking the windscreen. Because he is not wearing a seatbelt the impact on the steering wheel, even when cushioned by an airbag, punctures his lungs.

Click here for more information: http://motortorque.askaprice.com/news/auto-0902/40-years-of-road-safety-adver...

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Autos & Vehicles

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Standard YouTube License

  • likes, 6 dislikes

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  • Fuck the British make some of the best ads ever I mean that seriously as well

  • Richard didn't want to die, but the pillock driving straight towards him certainly did

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All Comments (144)

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  • ... Whoa...

  • lol we were watchin this 2 day at school lol

  • The British really want their citizens to not die, at least not needlessly.

  • I LOVE HOW RICHARD SEES A CAR COMING STRAIGHT TOWARDS HIM FROM AGES AWAY AND STILL PLOWS RIGHT INTO IT!

  • Six people killed Richard :P

  • Look at my username...

  • @greatestsongsofLIFE Exactly.

    As important as it is to wear your seatbelt, it does NOT stop your organs from moving forward and pushing against your ribcage.

    :/

  • a seatbelt will do NOTHING to protect your organs cause they will STILL be moving forward when you are not DUHHHHH

  • Wow

  • @Shadowfang3000 lol get it richard=dick

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