John Marshall, CTO, Market Motive, on measuring success in a Web 2.0 world at SES London 2009

Greg Jarboe, SEO-PR, interviews John Marshall, CTO, Market Motive at SES London 2009. John says Google analytics is a limited tool. John indicates that in a 2.0 world, there are details
on your website that don't actually live on the website, such as youtube videos, and Google analytics doesn't analyze this data. John advocates a more realistic approach to
measuring data and is a big believer in using competitive analysis. John cites particular competitive analysis vendors that he likes.

Category:

Science & Technology

Tags:

• ses
• london
• 2009
• John
• Marshall
• Market
• Motive
• web
• 2.0
• competitive
• analysis
• Greg
• Jarboe
• SEO-PR
• sesconference

[frankesinksuk]

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[Johnnyking94]

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