Pizza Madness in Naples

CHEN:
In the Italian city of Naples pizza is no laughing matter. Pizza sellers there are demanding stricter price controls to defend the reputation of the traditional Neapolitan product that came from the city over a hundred years ago.

STORY:
Queen Margherita would have been proud. "Pizzaioli," or pizza chefs, in Naples handed out thousands of mozzarella and tomato pizzas in protest of rivals who, they say, use the spike in commodity prices to rip off consumers.

The 'Margherita', invented in Naples in the 19th century and named after the queen who had a penchant for fast food, is regarded by many Italians as a quality, low-cost staple - but recently locals say prices have soared.

[Vera, Naples, Italy]:
"This is a valid protest because the price is definitely too exaggerated. Pizza is a basic product that should not cost so much."

Commodity prices have fallen back from record highs in the past month on worries about global consumer demand as the world economy heads into a slowdown.

But retail prices have so far failed to reflect that trend and the head of the pizza chefs' association says stricter controls are needed to defend the reputation of the traditional Neapolitan product.

[Sergio Miccu, Naples Pizza Chefs Assoc.]:
"It is a strong protest that starts from Naples and hopefully will spread to other cities. We do not want such a great speculation over pizza, there are cities like Rome and Milan where the prices reaches 7, 8,
even 10 euros. We say a fair price must be established of about 3.50 / 4 euros."

The government estimates that Italians are likely to spend an additional $3,000 per family on food and energy bills this year. So ministers are proposing low-cost staple products to protect consumers from speculative price hikes.

Category:

Travel & Events

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• Pizza
• Naples
• Italian
• price
• controls
• Neapolitan
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• Pizzaioli
• 'Margherita'
• consumer

[beaum1cah]

@I3eta uh yeah ever heard of the bread basket?

[I3eta]

@beaum1cah the food capitol of the world? Wtf your kidding, right? RIGHT?

[Lydario]

Pizza is a Naples staple.

[beaum1cah]

@hariworks same in america, its like 20 bucks for some pizza and were the food capitol of the world

[hariworks]

Pizza in Brazil is really expensive, an average of 8-10 euros...no jusfication for this as we have a great abundance of food resources...everything here costs more than in the rest of the world. I want to move to Italy :)

[alundrasrt]

Is it a chinese channel info in english?

[stevenas135]

@stepashin90 Californian wine is great. just because it isn't authentic, doesn't mean its not as good. and what about Seattle and San Francisco espresso? America is full of shit corporate food. But the antithesis of that, is a superlative collective of artisans who truly care about the fine craft of food down to the most minute detail. But yes, I do agree that Americans destroy authentic culture. it is an intrinsic quality to our melting pot of ethnicities. I apologize for my country.

[HxAxX56]

@LUMfulmetal ye in edinburgh u can get a 10inch pizza for £2.50 its worth it but not that naples shite

[HxAxX56]

@cipher2 oh ye i agree

[42johnc]

@Tethmes Yer a self hating idiot. No one anywhere says PJs and Phut are good or even real italian pizza. If you like it over seas leave... Oh and italian wine is crap compared to American Wines (California Only) I have been drinking it "italian" for several years, the only good thing is the price The italians do make the bext pizza (in certain areas) one can find a comparible italian style pie in any major city with a good culinary rep. Its not that hard to make it.