Baudrillard Media Distortion Matrix

As he developed his work throughout the 1980s, he moved from economically-based theory to the consideration of mediation and mass communications. Although retaining his interest in Saussurean semiotics and the logic of symbolic exchange (as influenced by anthropologist Marcel Mauss)
Jean Baudrillard (July 27, 1929 March 6, 2007) (IPA: [ʒɑ̃ bo.dʁi.jaʁ])[2] was a French cultural theorist, sociologist, philosopher, political commentator, and photographer. His work is frequently associated with postmodernism and post-structuralism.
-Baudrillard turned his attention to Marshall McLuhan, developing ideas about how the nature of social relations is determined by the forms of communication that a society employs. In so doing, Baudrillard progressed beyond both Saussure's and Roland Barthes' formal semiology to consider the implications of a historically-understood (and thus formless) version of structural semiology. The concept of Simulacra also involves a negation of the concept of reality as we usually understand it. Baudrillard argues that today there is no such thing as reality. -wiki

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