A Longer Hours Bank for a Longer Hours People

The idea:

Everything is longer for South Asians. Weddings last a week. Festivals are celebrated over several days. Bollywood movies last three hours. Even our favourite sport, cricket, is played over five days.
Since time immemorial, our customs, traditions, passions, work ethics, faith and values have driven us to rise earlier and to stay awake later.
We are a longer hours people. Longer hours are a perfect fit for us as this commercial for TD Canada Trust demonstrates.


The team:
Client: TD Canada Trust
Agency: Barrett and Welsh

Creative Directors: Mike Welsh and Gavin Barrett
Writer: Gavin Barrett
Art Director: Bhupesh Luther

Directed by: Munaf Husain and Gavin Barrett
Produced for Barrett and Welsh by Munaf Husain, Dancing Light Pictures

Editor: Chris Brook
Music: Night in Lenasia by Deepak Ram, Golden Horn Productions
Sound design: Mark Dwyer, Zoo Music, Toronto
DOP/Colour: Pasha Patriki
Motion graphics: Alwyn Pereira
Stock: Getty Images

Category:

Film & Animation

Tags:

• South Asian
• TD
• Canada
• Rao Barrett and Welsh
• desi
• TV spot
• commercial

[GavinBarrett]

The piece is called Night in Lenasia and it's by Deepak Ram, used with his permission of course. It's a stunning melody isn't it?

[LightofAhmadiyyat]

i've been searching for this commercial for weeks! does anyone know the name of the indian melody being played in the background? i can't remember and it's driving me insane!