The holiday season is almost upon us and digital competition for seasonal customers will be fierce. What are you doing to ensure your company doesn't get overlooked? Have you built your editorial and social media strategies in support of your seasonal SEO efforts?
It is important to know your data and the seasonal trends that affect your business, when planning and implementing your marketing strategies.
Whether your peak selling season is the holidays or the dog days of summer, if your business is seasonal you need to understand how that translates to your SEO strategy.
On October 27, 2011, Optify and Search Marketing Now hosted a free webcast on the secrets of successful seasonal SEO. The live webcast was led by Anthony Joseph, VP of Marketing at Optify, and an 11+ year veteran of Amazon.com. Following the presentation, Anthony answered questions gathered from the webinar attendees.
Watch the recording to learn how to:
Leverage seasonal trends from analytics data
Build a supporting social media strategy
Develop appropriate seasonal content
http://www.optify.net/webinars/seasonal-seo/
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