Corporate Vision® : Brand Wars®

$1, 000, 000, 000, 000

A Trillion US Dollars is a great deal of money. More than this is spent every year around the world on brand marketing and advertising and the staggering truth is that most of it doesn't generate awareness or sales. In fact, 90% of new products fail within their first year after introduction.

Following a career's worth of experience in global branding and marketing, Nicolas De Santis has developed Brand Wars, a continuous study on the global marketing spend, how successful brands are built and how consumers' minds process the barrage of communication that they are exposed to.

The impact on corporate vision is blatant. A strategic marketing campaign needs to be firmly entrenched in the overall company vision in order for it to develop results that produce dividends in the long-term. Integrating a long-term strategy for how one communicates with the world, with long-term company goals is not beneficial, it's crucial.

The Brand Wars project highlights Corporate Vision Strategists' commitment to providing decision-makers with the tools required to lead their organisations and corporations to a sustainable future.

Category:

Education

Tags:

• Brand Wars
• Corporate Vision
• Nicolas De Santis
• Branding
• Brand
• Awareness
• Strategy
• Advertising