What Counts as a Video View? - David Burch, Tubemogul

So, what constitutes a video view? Is it considered a view just when the stream is called up and served to the viewer, even though only a portion of the video is viewed? Does the entire video need to be viewed to be counted? After several years of inconsistencies the online video industry has not yet adopted a standard definition for a view. So to get some insight on this subject I spoke again with David Burch, Director of Marketing at TubeMogul, Inc. According to Burch, while the industry standard is to count a view once someone clicks play, there still is a lot of misconception among media buyers on constitutes a view.

Burch says the technology is definitely there and Tubemogul has been putting out benchmark data on video completion rates for some time. Back in 2008, Tubemogul put together a study on What Counts as a View? which identified the differences in view counting among popular video sites. Most of the sites counted any interaction with the video player (full view, 1/2 view, refresh, embed, embedded autoplay) a view and as the report states, "The implications are relevant for video advertisers, content publishers, and those that might seek to artificially inflate the popularity of a given video." Distributed by Tubemogul.

Category:

Science & Technology

Tags:

• Brightcove
• Tubemogul
• David Burch
• online video industry
• Online video conversatio
• interview analytics
• distribution
• Advertising
• Online Video
• research
• PlayTime
• klessblog
• larrykless
• video
• views
• marketing

[evandaeman]

@DaveDinnerDude he said the second the video starts playing, it counts as a video. You don't have to watch the whole video to have video view count go up.

[larrykless]

That's right @evandaeman thanks, for clarify that for @DaveDInnerDude it is an industry standard to count a view once the video starts streaming, but as David Burch says, that's really not enough and the industry needs to better define views so that they are more meaningful, in cases of branded content, for advertisers.

[DanFrederiksen]

wow so every time I go to respond to comments on a video and I click stop download right away that counts as a view as well?

[repoman174]

If I sign into my account and watch a video I uploaded does it count as a view?

[DaveDinnerDude]

So what counts as one view? He didn't really answer that, or am I wrong?

[troubl818]

Thats why McCain lost, poor staffing.

[55dabatboy55]

i need ur help so bad i dnt kno how to get views from tubemogul to youtube i track channells but thats not doin anything

[sonicmonkeyguy]

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