Audiovisual Presentation - "With or Without Leonardo" - Carrefour

To promote its online shopping service Carrefour decided to roll out an advertising campaign broadcast primarily online whose outcome would be decided by the general public. "With or Without Leonardo" invited users to decide whether the Argentinean actor Leonardo Sbaraglia should become the image spokesperson for Carrefour.es. 90% of users voted in www.conosinleonardo.con stating their desire for the actor to deliver their shopping personally to their homes, transforming him for several days into an actor who delivered more than just his lines.

Category:

Entertainment

Tags:

• Carrefour
• Leonardo Sbaraglia
• advertising campaing
• online shoppng service
• Carrefour.es
• Argentina
• home deliveries