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Simon Sinek: How great leaders inspire action

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Uploaded on May 4, 2010

http://www.ted.com Simon Sinek presents a simple but powerful model for how leaders inspire action, starting with a golden circle and the question "Why?" His examples include Apple, Martin Luther King, and the Wright brothers -- and as a counterpoint Tivo, which (until a recent court victory that tripled its stock price) appeared to be struggling.

TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes. TED stands for Technology, Entertainment, Design, and TEDTalks cover these topics as well as science, business, development and the arts. Closed captions and translated subtitles in a variety of languages are now available on TED.com, at http://www.ted.com/translate.

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Top Comments

  • Marshall Maxwell

    Paradigm Shift, defying assumptions BUY WHY YOU DO IT

    Lead; inspire us follow because we want to- not due to necessity, start with why; can inspire others and find inspiration within themselves

    Leaders followed by necessity-

    Apples innovation, same as others, but;

    why, how, what does your organization exist

    Failed marketing, our best car-, gas-mph, typical-buy our car

    Challenging Status Quo

    15% tipping point of innovative business curve: innovators early adopters

    driven by 2-5% of innovators

    · 8

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  • RomansBookReport

    You can't tell the story of the Wring Brothers without talking about IP trolling. Their greatest innovation was a legal hammer to smash all competition using the patent office.

    · 3

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All Comments (1,551)

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  • Digitorian

    amazing. simply amazing.

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  • Laura Yepes

    someone please tell me you counted how many times he said "people don't buy what you do, they buy why you do it!"

    Well yes, but the neocortex can affect the limbic system, in fact a lot of marketing plays on that, music plays on that, movies play on that, that is why we can imagine horrible things happening to us and then our bodies will start to respond, by sweating and breathing heavily, as if we were in front of real threats.

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    in playlist The 20 Most-Watched TEDTalks
  • Karina Perez

    Tiene un ponto enorme!!!

    ·

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  • Justin Douglas

    OH, boy! I'm ready to get some MASSIVE ACTION. Oh, wait, did that say *'take* MASSIVE ACTION'? Eh, fuck it then.

    

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    in reply to dave desormeau (Show the comment)
  • comradebubbles

    This guy's right but he's not really talking about leadership. He's talking about advertising.

    ·

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  • Sarah-Mae Nelson

    I believe this is me.

    "Believe in something, and the world is on its way to being changed. Because you've changed by believing. Once you change, other things start to follow." - Diane Duane, from So You Want to Be a Wizard

    ·

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  • movement26

    The majority of people buy "stuff" not because they need it, but as a result of slick marketing.......And as Bill Hicks said.....If you are in marketing kill yourself.

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  • Santosh Subramanian

    When we understand the telescopic perspective of business, profit and advertising, he understands that "vision" and "belief" is just simple bullshit.

    I like what you said Sir. That is plain and simple. Educated and Intelligent people buy according to their need, purpose, quality and affordability.

    The less-intelligent masses are the people who are lured into "visions" and "beliefs" of a COMPANY.

    Knowledgeable, wise and intelligent people believe in PEOPLE's ideas and social vision.

    ·

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    in reply to Alexander Meneikis (Show the comment)
  • Santosh Subramanian

    Then why are they successful? Instead of being a retard and just saying "he's wrong" why can't you provide any insight?

    Secondly, there is not just one single reason why someone is successful. There are many reasons.

    1.) Apple was early to adopt most innovations by others

    2.) They really did make good products for those who could afford them

    3.) Their advertising was very simple and thoughtful- They made people listen to what they believed in. (even if they don't believe in what they advertised)

    ·

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    in reply to Bess2k2 (Show the comment)
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