Simon Sinek: How great leaders inspire action

http://www.ted.com Simon Sinek presents a simple but powerful model for how leaders inspire action, starting with a golden circle and the question "Why?" His examples include Apple, Martin Luther King, and the Wright brothers -- and as a counterpoint Tivo, which (until a recent court victory that tripled its stock price) appeared to be struggling.

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• Category

  Science & Technology

[Marshall Maxwell]

Paradigm Shift, defying assumptions BUY WHY YOU DO IT

Lead; inspire us follow because we want to- not due to necessity, start with why; can inspire others and find inspiration within themselves

Leaders followed by necessity-

Apples innovation, same as others, but;

why, how, what does your organization exist

Failed marketing, our best car-, gas-mph, typical-buy our car

Challenging Status Quo

15% tipping point of innovative business curve: innovators early adopters

driven by 2-5% of innovators

[RomansBookReport]

You can't tell the story of the Wring Brothers without talking about IP trolling. Their greatest innovation was a legal hammer to smash all competition using the patent office.

[Digitorian]

amazing. simply amazing.

[Laura Yepes]

someone please tell me you counted how many times he said "people don't buy what you do, they buy why you do it!"

Well yes, but the neocortex can affect the limbic system, in fact a lot of marketing plays on that, music plays on that, movies play on that, that is why we can imagine horrible things happening to us and then our bodies will start to respond, by sweating and breathing heavily, as if we were in front of real threats.

[Karina Perez]

Tiene un ponto enorme!!!

[Justin Douglas]

OH, boy! I'm ready to get some MASSIVE ACTION. Oh, wait, did that say *'take* MASSIVE ACTION'? Eh, fuck it then.



[comradebubbles]

This guy's right but he's not really talking about leadership. He's talking about advertising.

[Sarah-Mae Nelson]

I believe this is me.

"Believe in something, and the world is on its way to being changed. Because you've changed by believing. Once you change, other things start to follow." - Diane Duane, from So You Want to Be a Wizard

[movement26]

The majority of people buy "stuff" not because they need it, but as a result of slick marketing.......And as Bill Hicks said.....If you are in marketing kill yourself.

[Santosh Subramanian]

When we understand the telescopic perspective of business, profit and advertising, he understands that "vision" and "belief" is just simple bullshit.

I like what you said Sir. That is plain and simple. Educated and Intelligent people buy according to their need, purpose, quality and affordability.

The less-intelligent masses are the people who are lured into "visions" and "beliefs" of a COMPANY.

Knowledgeable, wise and intelligent people believe in PEOPLE's ideas and social vision.

[Santosh Subramanian]

Then why are they successful? Instead of being a retard and just saying "he's wrong" why can't you provide any insight?

Secondly, there is not just one single reason why someone is successful. There are many reasons.

1.) Apple was early to adopt most innovations by others

2.) They really did make good products for those who could afford them

3.) Their advertising was very simple and thoughtful- They made people listen to what they believed in. (even if they don't believe in what they advertised)