Simon Sinek: How great leaders inspire action

http://www.ted.com Simon Sinek presents a simple but powerful model for how leaders inspire action, starting with a golden circle and the question "Why?" His examples include Apple, Martin Luther King, and the Wright brothers -- and as a counterpoint Tivo, which (until a recent court victory that tripled its stock price) appeared to be struggling.

TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes. TED stands for Technology, Entertainment, Design, and TEDTalks cover these topics as well as science, business, development and the arts. Closed captions and translated subtitles in a variety of languages are now available on TED.com, at http://www.ted.com/translate.

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• Category

  Science & Technology

[SerhanMeewisse]

Is it coincidence that I hear a plane fly over at 10:29? Woah...

[ypeq]

"He gave the I have a dream speech, not the I have a plan speech. " LOL

[Charlotte Mitchell]

Seems we are moving to a holistic approach of leadership.

[Wuerffelfan17]

That's because you didn't listen to what he said. He said that it started out high (sure he was a little bit low on the top number) and that it plummeted and has struggled to get above $10 mark. Which it has.

[USMC23Chitown]

He said Tivo's stock didn't get above $6 or something...a simple Google search let me know in the late '99s and early 2000s Tivo was around $60 a share...after that it dropped considerably. Don't get me wrong I agree with your message just do proper research

[Swoccmaster13]

I was thinking the same thing!!

[Apinicha]

brilliant!

[Thesmokin' Jacket]

Apple's marketing strategy:

What: An overpriced product commercialized beyond that of Coke and Pepsi

How: Pay Chinese workers next to nothing to increase profit

Why: Because stupid, gullible consumers become infatuated when they see a shiny apple on a product

[ypeq]

mindblowing!

[ibsd]

Say what? Education in the 80's and 90's was just the same horrible rote memorization as it is now. Your high school must have been exceptional.