Simon Sinek: How great leaders inspire action

http://www.ted.com Simon Sinek presents a simple but powerful model for how leaders inspire action, starting with a golden circle and the question "Why?" His examples include Apple, Martin Luther King, and the Wright brothers -- and as a counterpoint Tivo, which (until a recent court victory that tripled its stock price) appeared to be struggling.

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[trikalee23]

Did anyone else hear at about 10:25 the airplane fly over the building right when he was talking about the Wright Brothers taking flight for the first time back in 1903? Wow...interesting timing, right?!

[Trollsnews]

And now imagine that someone diabolically evil would watch this video and from that figured out how to take over the world by pretending to believe ... mu ha ha ha ha ... I mean, cool video :)

[mfseminars]

Hmmm... I kind of remember about a dozen books from Peter Drucker saying pretty much the same thing.......

[onlinesid]

I have my own 'Why', that's why I don't buy Apple's or any other company's 'Why' ... I buy their 'What' and 'How' to serve my 'Why' :)

[earlyAMbirds]

when he talks about the wright brothers and how they worked towards a goal and not a paycheck, that is *amazingly* well-aligned with Daniel Pink's TED talk on how reward impedes ingenuity

[earlyAMbirds]

@NeilRulz07 false. I remember Jobs saying distinctly that the consumer doesn't know what he wants. If Apple "researched hard and well into what people want", they would never be so innovative.

You conceive of a product no one's thought of - and take the world by storm.

[5iveMEDIALLC]

I heard the airplane at 10:25; rewound it a few times; along with many other rewinds of the main points... I figured he had a sound effects guy or girl. Otherwise the simple luck is great.

[NeilRulz07]

@NeilRulz07 ...............Their competitors are the exact opposite (Really greedy and stupid!) Before the product is even designed they are already forecasting sales and dividing profits and spend so long obsessing over more money and lose sight of what they are making. So at the last minute they simply grab a couple of circuit boards and chips and shove them together and hope they sell hahahaha simply stupid and i must say greed has its way with some companies.

[NeilRulz07]

The reason why Apple is successful over competititors is simple! They reseach hard and well into what people want, how people function with their products and various other factors before they design the product. Then they design the product and test it over and over and then release it and make further improvements on it there after.

[JosefBoberg]

GREAT !

[johnnyex]

@pirucreek What are you talking about? Be more clear about which part you're responding to

[pirucreek]

@johnnyex also if that were true everybody would be using open source software, because every open source project is based on why. The reality is some type of software is tedious like tax software, and you must pay someone to do it.