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Simon Sinek: How great leaders inspire action

TEDtalksDirector TEDtalksDirector·1,405 videos
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Uploaded on May 4, 2010

http://www.ted.com Simon Sinek presents a simple but powerful model for how leaders inspire action, starting with a golden circle and the question "Why?" His examples include Apple, Martin Luther King, and the Wright brothers -- and as a counterpoint Tivo, which (until a recent court victory that tripled its stock price) appeared to be struggling.

TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes. TED stands for Technology, Entertainment, Design, and TEDTalks cover these topics as well as science, business, development and the arts. Closed captions and translated subtitles in a variety of languages are now available on TED.com, at http://www.ted.com/translate.

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  • Category120

    wow, you just totally ignored my points.

    well, good day to you sir, i hope you have fun with your strange beliefs

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    in reply to RomansBookReport (Show the comment)
  • RomansBookReport

    1. You can ignore economics, but you can't ignore the consequences of ignoring economics. Nobody owns an idea after it passes into another's mind.

    2. No one owns ideas. Ideas are not property.

    3. Your comment makes no sense. It's like you're suggesting Alexander McQueen, Ralph Lauren, Marc Jacobs are forced to work for free b/c there's no IP in fashion? You should get out more. ;)

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  • SerhanMeewisse

    Is it coincidence that I hear a plane fly over at 10:29? Woah...

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  • Justin Slavin

    so, I thought this would be commentary on leading. instead it's just how companies successfully sell their product and why? after 12 minutes I started jumping ahead, hoping to catch talk about leading. sounded like a pitch on why to buy apple products.

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  • Category120

    1. who cares what some "free market capitalist" thinks? how about exercising common sense? if you want a capitalist society, then individuals need a way of protecting the things they own, do they not?

    2. that's not an idea, that's the OUTCOME of an idea - aka an invention

    3. so you think everyone should work for free? because technically, working is creating something

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  • RomansBookReport

    1. Well, that statement isn't true either. All of today's most radical free market capitalists consider IP to be another socialist, government-granted monopoly.

    2. They "INVENTED" a tiny little modification to the wing and used the IP hammer to destroy all aircraft development in the US. Arranging objects in a particular pattern is an idea.

    3. Ask Shakespear, Beethoven, Da Vinci or anybody who works in the fashion industry. / Yes.

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  • Category120

    1. I NEVER said or even implied that patents are beneficial for society - ever. I said they are a necessary result of a capitalistic society, which you don't seem to understand.

    2. The Wright brothers were not patent trolling because they actually INVENTED the the thing they patented. it was a creation not an idea

    3. If individuals cannot patent their own creations then what's the point of creating them? Should all inventors should just work for years just to give their creation away for free?

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  • RomansBookReport

    When? Right before you called me a douchebag you implied that patents had some positive effect on society. There's no evidence of this whatsoever and there's a lot of evidence to the contrary. The fashion industry is a wonderful empirical example of the vibrancy, creativity, and innovation which happens without IP.

    Ideas are not property. They are not "your own shit."

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  • Category120

    when did I say that patents improved societies innovation or wealth?

    they're meant to protect the wealth of the individual - which comes as a result of a capitalistic society where individual ownership is prioritized.

    maybe their patent did end up setting back innovation - doesn't mean they were wrong for wanting to patent their own work.

    if you want a working democracy, individuals need a way to protect their own shit

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