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Simon Sinek: How great leaders inspire action

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Uploaded by on May 4, 2010

http://www.ted.com Simon Sinek presents a simple but powerful model for how leaders inspire action, starting with a golden circle and the question "Why?" His examples include Apple, Martin Luther King, and the Wright brothers -- and as a counterpoint Tivo, which (until a recent court victory that tripled its stock price) appeared to be struggling.

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Top Comments

  • And now imagine that someone diabolically evil would watch this video and from that figured out how to take over the world by pretending to believe ... mu ha ha ha ha ... I mean, cool video :)

  • this guy has the coolest weirdest accent ever. Respect

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All Comments (919)

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  • OK we get the MF apple example. I don't do macs. I want an Amiga 9000

  • @a99999a99999 You mad because you paid too much for your gimmick?

  • lol @ the attempt to correlate his model to the structure of the brain. This guy is full of it, what a wild claim that the Wright brothers were motivated by some feel-good ideal. Oh, and Apple markets bullshit to idiots, just like Simon Sinek...

  • " People don't buy what you do, they buy why you do it" very true...

  • what a coincident that when he mentions wright brothers discovering flying at 10:29 you hear a plane in the background

  • @Uberdah Yeah, but they win.

  • @uberdah Nice story bro. Needs more dragons.

  • Lost me at "why is Apple so innovative?". Apple is a prime example of innovation for innovation's sake. Gimmicks for the witless masses.

  • @trikalee23 Yes!:)

    

  • @earlyAMbirds Very interesting point, I'll have to watch that one.

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