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Simon Sinek: How great leaders inspire action

TEDtalksDirector TEDtalksDirector·1,403 videos
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Uploaded on May 4, 2010

http://www.ted.com Simon Sinek presents a simple but powerful model for how leaders inspire action, starting with a golden circle and the question "Why?" His examples include Apple, Martin Luther King, and the Wright brothers -- and as a counterpoint Tivo, which (until a recent court victory that tripled its stock price) appeared to be struggling.

TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes. TED stands for Technology, Entertainment, Design, and TEDTalks cover these topics as well as science, business, development and the arts. Closed captions and translated subtitles in a variety of languages are now available on TED.com, at http://www.ted.com/translate.

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Top Comments

  • RomansBookReport

    You can't tell the story of the Wring Brothers without talking about IP trolling. Their greatest innovation was a legal hammer to smash all competition using the patent office.

    · 3

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  • John White

    Tablets, MP3 players, smart phones and laptops existed long before the iPad, iPod, iPhone and iBook. Apple is not innovative. They take the ideas of others, slap on new names intended to make them seem original, market them as fun alternatives to their invention of a corporately-crafted, stuffy, white, conservative, middle-aged man culture, and then triple the price.

    · 2

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  • Category120

    1. who cares what some "free market capitalist" thinks? how about exercising common sense? if you want a capitalist society, then individuals need a way of protecting the things they own, do they not?

    2. that's not an idea, that's the OUTCOME of an idea - aka an invention

    3. so you think everyone should work for free? because technically, working is creating something

    ·

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    in reply to RomansBookReport (Show the comment)
  • RomansBookReport

    1. Well, that statement isn't true either. All of today's most radical free market capitalists consider IP to be another socialist, government-granted monopoly.

    2. They "INVENTED" a tiny little modification to the wing and used the IP hammer to destroy all aircraft development in the US. Arranging objects in a particular pattern is an idea.

    3. Ask Shakespear, Beethoven, Da Vinci or anybody who works in the fashion industry. / Yes.

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    in reply to Category120 (Show the comment)
  • Category120

    1. I NEVER said or even implied that patents are beneficial for society - ever. I said they are a necessary result of a capitalistic society, which you don't seem to understand.

    2. The Wright brothers were not patent trolling because they actually INVENTED the the thing they patented. it was a creation not an idea

    3. If individuals cannot patent their own creations then what's the point of creating them? Should all inventors should just work for years just to give their creation away for free?

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    in reply to RomansBookReport (Show the comment)
  • RomansBookReport

    When? Right before you called me a douchebag you implied that patents had some positive effect on society. There's no evidence of this whatsoever and there's a lot of evidence to the contrary. The fashion industry is a wonderful empirical example of the vibrancy, creativity, and innovation which happens without IP.

    Ideas are not property. They are not "your own shit."

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    in reply to Category120 (Show the comment)
  • Category120

    when did I say that patents improved societies innovation or wealth?

    they're meant to protect the wealth of the individual - which comes as a result of a capitalistic society where individual ownership is prioritized.

    maybe their patent did end up setting back innovation - doesn't mean they were wrong for wanting to patent their own work.

    if you want a working democracy, individuals need a way to protect their own shit

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    in reply to RomansBookReport (Show the comment)
  • RomansBookReport

    The Wright brothers set American aviation so far back with their patent trolling that when WWI started, the US military had to buy planes from France.

    Most of your comments are non-sequitors. Money exists therefor patents are okay. (WTF?)

    There is no evidence whatsoever that patents improve innovation or a society's wealth. There is quite a bit of evidence to the contratry.

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    in reply to Category120 (Show the comment)
  • Category120

    what's wrong with patenting something you invented? we live in a society where money exists, which means people have no choice but to protect their work and earnings.

    if you want to live in a successful society where everyone is altruistic and never thinks about themselves then move to middle of the fuckin desert douchebag, because that place doesn't exist.

    independence comes with a catch - don't bitch because people actually use it

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    in reply to RomansBookReport (Show the comment)
  • Category120

    he's talking about both. a leader needs to make people believe in what he has to say - so does an advertiser

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    in reply to comradebubbles (Show the comment)
  • geoangle

    Tooth fairy.

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    in reply to Sarah-Mae Nelson (Show the comment)
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