10th Digital Dealer Conference & Exposition Speaker Stu Zalud

Appraising Vehicles for Today's Consumers

How to use market data to appraise and price vehicles

The pre-owned departments in most of today's dealerships have not moved to the next level when appraising vehicles. Because the old method has worked for over 40 years, there has been little need to change.

This presentation will show dealers both why they need to look at appraising differently to satisfy today's consumer, and how to implement the tools necessary to successfully implement this change.

Generation X & Y buyers live in a world of data and access to it is immediate. Dealerships need to recognize this and then use that same access to the same data to validate their appraisal in a transparent process.

Research shows consumers rate most dealership appraisal processes as below average. Using market driven data dealerships can validate their appraisal as well as make better market driven appraisal decisions. This change of behavior is not always easy, but when a dealer sees it and how simple it is to use good data, the change usually occurs quickly.

This workshop will introduce dealers to some of the tools and also define what different guide values mean. There is some confusion at times by dealership personnel to interpreting values.

Stu Zalud, director, Dealer Services at NADA Used Car Guide, is a 38-year veteran of the dealership world. At NADA Used Car Guide, he is instrumental in bringing the dealer perspective into play with product development and company communications. Before joining the company, he was chairperson of both the Greater Cleveland and Ohio Automobile Dealers Associations and served on the NADA Board of Directors. As a dealer, Zalud had direct experience with all aspects of operations in three different markets and has weathered many market ups and downs.

For more information on the 10th Digital Dealer Conference & Exposition, visit our website at http://www.digitaldealerconference.com

** The 10th Digital Dealer Conference & Exposition is not affiliated with Brian Pasch, PCG Strategic Digital Marketing, Automotive SEO, Dealer-SEO, Pasch Consulting Group or the Automotive Marketing Boot Camp in Orlando, FL on April 16-18, 2011. Digital Dealer, Dealer Communications and Digital Dealer Conference & Exposition has had no discussions or agreements with Brian Pasch, PCG Strategic Digital Marketing, PCG Consulting, Automotive SEO, Dealer-SEO or Pasch Consulting Group for any affiliation between these two events now or in the future.

Category:

Autos & Vehicles

Tags:

• Digital Dealer
• Conference
• dealer
• dealership
• automotive
• training
• education
• 2011
• Orlando
• Florida
• seo
• marketing
• boot camp
• brian pasch
• stu zalud