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Interview: Snack, speed & snip. What mobile content is about

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Uploaded on Oct 14, 2008

Annabel Hembry, Head of Communications, Associated News (UK), says that the content is much more important for mobile platforms than technology.

- In these early days for mobile, newspaper publishers should be on the arena, at the beginning! - says Hembry, responsible for mobile channels at Daily Mail, Mail on Sunday, Evening Standard, Metro UK and London Lite.

Interview made at the INMA Outlook 2009: European conference in Vienna, October 1-3, 2008.

Interview made by Artur Karda, multimedia reporter at Media Regionalne, Polish part of Mecom Group.
More about Mecom: http://www.mecom.co.uk

More videos like these: http://forum4editors.com

More information about the International Newsmedia Marketing Association: http://www.inma.org

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