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NYSDOH WIC Breastfeeding Campaign 2

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Uploaded by on Sep 8, 2010

NYSDOH WIC Breastfeeding Campaign Weight loss (30)
The New York State Department of Health WIC Program adapted the ads with permission from the Virginia DOH WIC Program which was funded through a grant from the USDA.

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Nonprofits & Activism

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Standard YouTube License

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  • What's sad is that WIC and NYS have to put up ads like this for American's to WANT to nurse their babies. It's too sensible to say it's better for the baby and saves money. They must appeal to the moms desires rather than the babies needs.

  • I don't think this ad is baloney, listen to the claim that the ad is making. It is NOT saying that you WILL loose weight while breastfeeding, it only says that breastfeeding burns UP TO 500 calories a day.

    I think they're just making a kind of parody of a weight loss plan, and not really touting breastfeeding as a sure way to lose weight. I think the real idea is that the calories burned is another good reason to breast feed.

    I think it's really interesting that breastfeeding burns calories.

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All Comments (17)

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  • Yes, let's play on women's body image insecurities.

  • @CATMANDU75 How is that disgusting? That isn't the only reason behind it. For one, it's free to breastfeed!!

  • Weird inflection in her voice. "I breastfed my bayybee!" Ooookay.

  • @CATMANDU75 yeah because formula coupons costs the country millions of dollars!!! idiot! Breast is best...

  • @guzelak88

    That's silly. Nutrients don't just disappear after 12 months.

  • 500 calories is not like, nor equivalent, to 2 hours of aerobic exercise.

  • @shevaag its not a lie just because it didnt work for you. ive been breastfeeding for 6.5 months and im 16 lbs lighter than i was before i got pregnant. i dont diet, i eat like a horse, and the only exercise i get is carrying my baby around.

  • @guzelak88 The benefits of breastfeeding extent for up to 5 years until the child has a fully matured immune system. The averge age for coming off the breast in the non western world is 4 1/2 years. Paediatricians can find NO harmful emotional effetcs on the child WHATSOEVER, only benefits. The only reason YOU think the child would get a 'complex' its YOU that sexualises breasts.

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