Schwab rotoscoped ad

The "Broker's Kids" ad from Charles Schwab featuring the "Waking Life" rotoscoped animation.

Category:

Entertainment

Tags:

• schwab
• ad
• rotoscope

[WessValor]

Everyone's saying these commercials suck because of the "cartoony" look. That just shows how many people lack listening skills... They gotta see to believe. If so, then why do we have ears?

[Powerof1000Lemons]

But that's not really the problem. The problem is that the animation is so jarring - because it's just real enough not to be a cartoon, but far too cartoony to just be normal - that it distracts from what the guy is saying. My question to you would be, why was the animation necessary for the message? (My personal answer: it's not, but it gets people talking about the ads, which Schwab considers a positive.)

[narahimi]

I don't like these videos. Just use the real people. The animation part is uneccesary. It disturbs me.

[CylindricalWhistle]

If you want to make a cartoon, make a cartoon. If you want it to be realistic, use real people. What's the point of this? It's exactly the same as using real actors, except creepier.

[EatMyOREO5]

I can't believe you motherfuckers don't like this rotoscope. These commercials are by far the coolest commercials ever made.

[Timstuff]

These commercials are a waste of resources. Most people think that it is just an ugly camera filter and don't even realize how much work it takes to make rotoscoping, and people like me, who actually know a thing or two at animation, see it as a waste of time because it's used so frivolously and no-one appreciates it. The message of these commercials is so boring and the only thing anyone remembers about them is that they look ugly.

[CountNomis]

@skibo63 it frowns on it. So . . . they shorted (sold) my own stock.

[CountNomis]

@skibo63 It was most definitely NOT a margin call. I had bought a lot of shares in Citigroup (C) just as it was beginning to fluctuate. I had placed a sell order if it went up to a certain price. Then I shorted the stock if it went down. I made a few thousands that way.Then I tried it again and a few days later I found that the number of my original shares had been halved. I called up and asked what the deal was and the guy told me that although Schwabb doesn't forbid such a tactic, it frowns on

[skibo63]

@CountNomis I've never heard of this practice. Was this a margin call or something?

[WastedPo]

Rotoscoping now is just hideous and creepy. They used to do stuff like this by hand, like in the "Take On Me" music video by Ah-Ha and the ending credits to Harry and the Hendersons. But like everything these days, "artwork" is now done digitally on computers. And instead of fun and neat to look at, like those ending credits to Harry, it's just ghoulish and repellent.

[IMSA28]

song anyone????

[AegisGuardian]

Uncanny Valley, anyone?