Rating is available when the video has been rented.
This feature is not available right now. Please try again later.
Uploaded on Mar 25, 2011
"For me it is always a question of thinking before sketching," explains Wim Crouwel, the Dutch graphic designer. "A design ripens in my head, and then I see it more or less in front of me, before I take a pencil and do it on paper".
Phaidon.com caught up with Crouwel in Utrecht at Schröder House - designed by Gerrit Rietveld, a name that was familiar to Crouwel as a student at art school (and who would later become an acquaintance).
In a career spanning more than 60 years, Crouwel discusses how he was influenced by the Swiss design movement of the 1950s and how he became a graphic designer, known to his friends as 'grid-nick': "I developed a kind of grid in which my design would take shape. It's very architectural because I'm influenced as much by architecture as by other graphic designers and artists."