Conny Kalcher - Building raving fans at LEGO

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Uploaded by on Sep 10, 2011

Conny Kalcher,
 Vice President, LEGO Group

Conny Kalcher shares insights on how to build raving LEGO fans by engaging in co-creation, customer communities, mass-customizations and open innovation.

Conny shares examples like Mindstorms, Design By Me, Cuuso and the legendary video Death Star Canteen inspired by LEGO Starwars.

Conny is Vice President for Customer Experience at The LEGO Group.

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